Need Another Reason to Go Vegetarian?

  There are not many people who choose to be vegetarian. There are various reasons why they would choose to not eat animals: because of their health, environment, ethical reasons, and global food shortage. In the United States ninety-one percent of the population is not vegetarian. This advertisement’s organization, peta2, shows that they are willing to do anything to promote a vegetarian lifestyle.  In this ad logos is shown by this quote that describes the way animals are treated on factory farms, “Never feeling the sun on their backs or the grass beneath their feet, unable spread a wing or stretch a leg… animals suffer on factory farms”. The ad might captivate people because they put a picture of the Australian singer Missy Higgins supporting vegetarians as part of the ethos. Pathos is shown in this ad by Missy Higgins holding a healthy, happy, and cute-looking pig. Missy Higgins and the pig look happy and it gives an emotional feel because people will remember how pigs are killed. On the bottom right hand corner it is labeled, “To get free stickers and a DVD, visit peta2.com." This shows us that the ad is bribing the audience.  

  This ad is effective because it shows how innocent animals look. It will remind people that killing them is not worth it and they should consider being vegetarian. The quote in the add shows animals suffering because instead of being free they are used as meat for humans to eat. Overall the ad is loving, caring, and sensitive to animals. It shows that animals do not cause any harm and are as loving as humans can be. Missy Higgins is happy in the ad while holding the pig, which shows the audience that pigs should not be killed just for meat.