There are not many people who choose to be
vegetarian. There are various reasons why they would choose to not eat animals:
because of their health, environment, ethical reasons, and global food
shortage. In the United States ninety-one percent of the population is not
vegetarian. This advertisement’s organization, peta2, shows that they are
willing to do anything to promote a vegetarian lifestyle. In this ad logos
is shown by this quote that describes the way animals are treated on factory
farms, “Never feeling the sun on their backs or the grass beneath their feet,
unable spread a wing or stretch a leg… animals suffer on factory farms”. The ad
might captivate people because they put a picture of the Australian singer
Missy Higgins supporting vegetarians as part of the ethos. Pathos is shown in
this ad by Missy Higgins holding a healthy, happy, and cute-looking pig. Missy
Higgins and the pig look happy and it gives an emotional feel because people
will remember how pigs are killed. On the bottom right hand corner it is
labeled, “To get free stickers and a DVD, visit peta2.com." This shows us
that the ad is bribing the audience.

This ad is effective because
it shows how innocent animals look. It will remind people that killing them is
not worth it and they should consider being vegetarian. The quote in the
add shows animals suffering because instead of being free they are used as meat
for humans to eat. Overall the ad is loving, caring, and sensitive to animals.
It shows that animals do not cause any harm and are as loving as humans can be.
Missy Higgins is happy in the ad while holding the pig, which shows the
audience that pigs should not be killed just for meat.